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Alzheimer’s: Every Minute Counts

On the national PBS documentary Alzheimer’s: Every Minute Counts, I produced and managed the engagement, web, and promotional effort. This included managing mini-grant communities around the country; writing, producing, and launching the companion website on PBS.org; developing, implementing, and managing a robust tune-in promotional campaign that included paid media buys; outlining and writing an engagement guide for use in on-the-ground efforts; managing partnerships; developing and implementing tools to measure the success of the campaigns; and disseminating the film, engagement materials, social media, and promotional resources.